Blogging is fun and exciting. Sure, that is cute. But blogging is more exciting when it starts to inject dollars into your bank account. That’s when you have to turn your blog into a business. Keep reading to learn how.
People used to blog to share their life with the entire internet community. But later on, people realize that they can make money out of their blog and eventually turn it into a full income.
That’s when more and more people are attracted to the blog-to-business idea.
Two months ago, I decided to blog again after a year of being dormant in the blogging world. I had a mom blog that I built in January 2019, but I stopped posting after creating an online shop.
I went really busy with my store that I have no time to update my blog with a new post. It was just sitting for a year until the domain expired. Yet, at exactly a year from my first post on the previous blog, I decided to create a new one and plan to stick around.
Blogging is not easy. You may know that already. But blogging is more difficult if you don’t have a path to take. What do I mean by that? It’s your vision and mission of blogging. Why do you blog? Where do you see your blog in a few years?
Vision and mission are important in business; blogging is a business. If you don’t consider your blog to be a business then you are wasting your time.
How can I create a blog?
There are only 3 steps that you need to take to have your bog up and live.
1. Decide on a niche
First and foremost, what is a niche? Niche in blogging is the topic that you plan to talk about in most or all of your blog posts. If you have a hobby or passion that made you an expert in something, you can have a blog around that niche.
For example, you are passionate about reading. Make a blog covering all about reading and books, and everything you can think of that relates to reading. You can review books, write a listicle of good books to read for certain age groups, and so on.
Can’t decide on something? Do a lifestyle blog instead. There are a lot of bloggers who found success in a lifestyle blog. Lifestyle blogs are super easy to work with because you can write just about anything that is going on with your life or recent experiences.
2. Get a hosting + domain package
Why package? Obviously, you can save some money if you get both at once. I only use Ionos for all my domains and hosting so I can’t recommend other websites. I am pretty happy with their service and products, so I do not have a reason to switch.
Ionos does have a “managed WordPress” hosting for $2 per month for the first year and that includes a domain name. It’s so affordable that you can start a blog-to-business with little investment.
3. Register a premium domain name
I know it’s not easy to come up with a premium domain name these days without being unavailable. It’s a business for some people to acquire premium domains and sell them at high prices, and I respect that. If you’re lucky, you can snag a premium name at regular price, but there is a high chance that you will end up using your name as a domain name.
There’s nothing wrong with that. There are just advantages of having common words in your domain name such as easy to memorize and spell. When people hear your soandso.com, you would want them to be able to spell it correctly at the first attempt on the search bar. Otherwise, you may lose visitors or customers.
How do you treat your blog as a business?
First, you need to learn what constitutes a great blog that makes money in the future. Yes, maybe a not-so-great blog with no mission and vision will make money. It “maybe” will earn an income. However, it will take a very long time.
When you blog with a goal to quit your day job, you need to study SEO, good writing, basic website design, etc. These are the things that will help you make your passive income dream happen.
1. Study basic SEO
Learn SEO before you even publish your first post. The first step that you have to do to kick-start your SEO game in every post is to research keywords.
Keyword research is a foundation that you need to be doing in every single blog post that you publish. If you have any experience on how to do keyword research, good for you. You are one step ahead already.
But, for those that have no idea how to do this, let me show you a basic strategy.
Go to Ubersuggest.com and type in a word or phrase for a topic that you want to write in a blog post. For instance, you want to talk about a baby sleeping pattern or something along those lines.
Type baby sleeping in the search bar and it will show you the relevant keywords and websites that are ranking on Google for the specific phrase.
Look for similar keyphrases within the suggestions that will fit with the topic that you are planning to write about. You also need to look at the search difficulty (SD) score for the keywords. Aim for the green ones as it means there is a probability for your article or blog post to rank in the future.
The smaller the number, the better it is to use the keyphrase. But, you also need to look at the corresponding number of searches or volume. If it’s too low, less than a hundred “kind of low”, leave it out.
Next, click on the keyword that you chose and you will see the websites on the right that rank on the first and second pages of Google. Visit the sites/articles and see if you can outrank these websites.
How to outrank?
If the ranking websites are of low domain authority and the articles do not contain the specific keyword, your post will have a chance to show up on the first page. Especially if the first few search results are from forums, go and use that keyword!
Keep in mind that for your new blog, it will take a minimum of six months for Google to consider your post to show on the first page or at least on the first few pages. That is if you will apply the keyword research strategy mentioned above.
2. Install Yoast Plugin
What is Yoast anyway? It’s an add-on AKA plugin for WordPress sites that content creators can use to get an auto SEO audit of your post.
You need to get a plugin like Yoast to be able to know if your content contains the important ingredients for an SEO-friendly post. The plugin will show a “green light” once it is satisfied with its SEO scoring.
The image below shows the Yoast section of my post after entering the keyword “start a business from home”. As you can see, Yoast also allows you to enter a custom snippet that will appear in the search results when someone searches on Google. But, it’s not guaranteed to have this exact snippet shown. It all comes down to what phrase the person used in searching.
Be wary that Yoast only helps you to get a head-start with your content SEO. It does not mean that your post is going to rank because Yoast shows a green light.
It has a “readability score” as well that’s very helpful in determining if your content is easy to read. This feature will tell you if you are using too much passive voice in your writing, used repetitive words in a row, used enough transition words, have subheadings to break up your content, and used less than 20 words in the sentences.
This has nothing to do directly with SEO but it encourages reading and visitor’s “time spending” on your website. Because nobody would want to read a tall wall of texts with too many words in a sentence.
3. Install Grammarly
Grammarly is a game-changer when it comes to proofreading your content. Especially for non-native English speakers like me.
It’s a free tool that you can install on your Google Chrome browser. You can upgrade for the paid version for more auto-proofreading features, however, I am personally happy with the free version.
It does not only help you with grammar but also corrects the spelling of your sentences. I tend to write fast when I know the topic very well and it always results in missing letters. Grammarly automatically underlines it with red to make me aware that there is a misspelling.
If you are serious in turning your blog into a business, get a tool such as Grammarly to minimize errors and make your content more clerically professional.
4. Use Pinterest
Unlike other big social media platforms, Pinterest helps website owners and bloggers succeed. Anyhow, Pinterest isn’t a social media in the first place. It is a search engine, but smaller compared to Google; it also focuses on images.
Facebook may be good when it comes to engagement, but it ends there. If you have a website and you plan to use a Facebook page to turn your fans into web visitors, forget that idea.
Facebook hates outbound links. Your post containing a link to an external website such as your blog will be buried deep into the core of the earth. Facebook does not play games with outbound links. Leave your Facebook pages dormant without feeling guilty.
The same goes for Instagram. It’s much worse actually as Instagram does not allow clickable links on a post. You can only place a link in the “bio” of your profile. Not to mention, Instagram is owned by Facebook. These two social media platforms are not your friend as a blogger unless you give them your money to boost a post.
Yay to Pinterest! This platform has turned so many bloggers to entrepreneurs. It drives link clicks to your blog as long as you are “Pinteresting” it right.
What does it mean?
It means you are using Pinterest keywords in your boards, pin titles, and descriptions. It also means you are creating pin-worthy images or better yet, pin-worthy videos.
I will dig deeper into Pinterest strategies and share with you my ongoing experimentations in the next posts.
Your blog needs attention in order to turn it into a business. If you are new to blogging or are still planning to create a blog, follow the tips outlined above to attract more success. Because to blog is to have a purpose. And that purpose cannot only focus on sharing your life to the world but also help you attain financial freedom.